About Us
A state of MOVEMENT, ADAPTING, AND EVER-EVOLVING
From Small Starts
to Big Waves
that propels your business forward and keeps it fluent.
that shapes unstoppable momentum.
— the ones that get your business noticed.
You are the dreamer, the doer, and the founder, ready to ride the wave.
As Latina founders with over 20 years of combined experience spanning small businesses to established corporations, we know what it takes to start small and aim high. Fluentica was built by founders, for founders—focused on crafting the right message as the foundation for seamless, lasting growth.
Unlike many marketing agencies, we don’t just generate leads– we cultivate meaningful connections. By understanding your audience and creating a unique voice for your brand, we craft strategies that engage prospects throughout the sales funnel, turning interest into action and action into loyalty.
Making waves is never easy, but with a story worth telling and a strategy built to resonate, we help startups and small businesses turn ambition into measurable business results.
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Meet the Wave Makers

Wendy Betancourt
Operations, Co-founder

Wendy Betancourt
Operations, Co-founder
Favorite Book: Where the Crawdads Sing.
Favorite Destination: Spain

Amy Pérez
Marketer, Co-founder

Amy Pérez
Marketer, Co-founder

Lisandra de la Paz
Strategist, Co-founder

Lisandra de la Paz
Strategist, Co-founder
Our POV
We find a wave, or make the wave
We are brave courageous bold
To turn the wheel and sail away from what’s not working
We empower
To amplify the most authentic aspect of a brand’s DNA
We are committed
To keeping momentum so that brands live in a continuous state of fluency