Blue Care Behavior Therapy
Building Trust in the Competitive ABA Therapy Market in Florida
Blue Care Behavior Therapy is an ABA Therapy Practice that offers personalized services designed to create lasting change for children with autism.
The Goal
Broadening Horizons
As a new ABA therapy provider in Jacksonville, Blue Care needed to establish credibility fast. They partnered with Fluentica for ABA therapy marketing that would help families find them online and build trust in their brand. The goal was simple: when parents searched for their name, they should land on Blue Care, not a competitor.
The Challenge
Lost Visibility to Competitors
Blue Care’s biggest hurdle was visibility. Even when parents searched their exact name, a competitor appeared first. Without a strong ABA therapy marketing strategy, they risked losing families at the very start of their decision-making journey.
Our Solution
Rebuilding the Brand from the Ground Up
Brand Strategy
The new brand stands for ethical, compassionate ABA therapy that prioritizes families as partners, setting them apart from competitors.
Brand Purpose:
Helping children thrive by empowering parents to believe.
Rebrand & Website
Designed a modern identity and launched a parent-focused website with clear messaging, transparent services, and simple calls to action.
Google Business Profile Optimization
Strengthened local search presence to ensure parents could easily find them.
Content Production
Published monthly blogs that answered parent concerns while boosting visibility for local ABA-related keywords.
This holistic ABA therapy marketing approach positioned Blue Care as both credible and caring.
The Results
The Waves in the Form of Business Results
Visibility turned into steady leads in the first three months of launching the website:
Ranking in Google
Blue Care now ranks #1 for their name, removing competitor confusion.
The Right Traffic
They are showing up for high-intent local searches like “ABA therapy Jacksonville FL.”
Leads
From May to September, these searches translated into 32 qualified leads; an average of 8 families reaching out every month.
What Our Client Says
We’re thrilled with the results [Fluentica] has delivered for our business, [including] a noticeable increase in leads and conversions. From building a stunning website to implementing effective marketing strategies, they have truly exceeded our expectations.
